{"title":"Be Different Fashion Collection","description":"\u003cstyle\u003e\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cstyle\u003e\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cem\u003eBe different\u003c\/em\u003e is not a slogan. It’s a position. The fashion collection brings together pieces defined by structure, precision and intent - designed for those who move differently and dress accordingly.\u003c\/div\u003e\n\u003cbr\u003e\n\u003c\/div\u003e","products":[{"product_id":"hoodie-force","title":"Bundi Hoodie - Men","description":"\u003cstyle\u003e\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv\u003e\n\u003cp\u003eNot nostalgia. A statement.\u003c\/p\u003e\n\u003cp\u003eInspired by the structural language of the traditional Indian Bundi and reconstructed for the uncompromising present, the Bundi Hoodie is defined by clarity, weight and intention. Crafted in Portugal from 100% GOTS‑certified cotton, its waffle‑piqué construction delivers a tactile surface that feels substantial, controlled and precise.\u003c\/p\u003e\n\u003cp\u003eThe silhouette is disciplined yet relaxed - engineered to hold form without restricting movement. Custom gold hardware, engraved with the 28 BLACK bird emblem, introduces a purposeful contrast: deliberate, weighty, almost ceremonial. Every detail serves function before ornament.\u003c\/p\u003e\n\u003cp\u003eThis piece exists where heritage meets modern resolve. Neither decorative nor casual, it is built as modern armour - designed for those who lead with confidence and move with intent. Wear it with authority. The space around you follows.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"28 Black India ","offers":[{"title":"L","offer_id":48117734703358,"sku":null,"price":27100.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":48117734736126,"sku":null,"price":27100.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":48117734768894,"sku":null,"price":27100.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3475\/1742\/files\/BundiHoodieMen28BLACKBeDifferentFashionCollection_2.jpg?v=1777049664"},{"product_id":"bundi-hoodie-women","title":"Bundi Hoodie - Women","description":"\u003cstyle\u003e\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv\u003e\n\u003cp\u003eNot nostalgia. A statement.\u003c\/p\u003e\n\u003cp\u003eInspired by the structure of the traditional Indian Bundi and reinterpreted for the uncompromising present, the Bundi Hoodie is designed with intention and restraint. Crafted in Portugal from 100% GOTS‑certified cotton, its waffle‑piqué texture adds depth and demands touch - substantial, tactile, assured.\u003c\/p\u003e\n\u003cp\u003eThe silhouette is structured without rigidity, soft without concession. Custom gold hardware, bearing the 28 BLACK bird emblem, introduces a deliberate contrast - almost ceremonial in detail, unmistakably modern in execution. Every element is considered, nothing ornamental without purpose.\u003c\/p\u003e\n\u003cp\u003eThis is a piece for those who understand that heritage and rebellion speak the same language. Wear it with control. Own the space around you. Because you do.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"28 BLACK Energy Drink - The day has 28 hours. ","offers":[{"title":"S","offer_id":48117734375678,"sku":null,"price":25000.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":48117734408446,"sku":null,"price":25000.0,"currency_code":"INR","in_stock":true},{"title":"XS","offer_id":48117734441214,"sku":null,"price":25000.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3475\/1742\/files\/BundiHoodieWomen28BLACKBeDifferentFashionCollection_6.jpg?v=1777063316"},{"product_id":"signature-track-pants","title":"Signature Track Pants - Men","description":"\u003cstyle\u003e\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv\u003e\n\u003cp\u003eA study in controlled rebellion.\u003c\/p\u003e\n\u003cp\u003eCrafted from premium GOTS‑certified waffle‑piqué cotton, the Signature Track Pants combine architectural precision with uncompromising function. Subtle gold hardware and gold‑finished drawstrings introduce contrast and intention, while the 28 BLACK bird emblem, rooted in the brand’s origin story, signals resilience and forward momentum.\u003c\/p\u003e\n\u003cp\u003eDefined by a structured yet fluid silhouette, the cut is engineered for clarity and movement. The adjustable closure allows for a precise fit, adapting effortlessly from a sharp, tapered profile to a more relaxed stance. Built for extended days, the construction delivers durability without excess, confidence without noise.\u003c\/p\u003e\n\u003cp\u003eNeither purely athletic nor conventionally refined, these track pants occupy the space where utility meets obsession. Versatile by design and decisive in character, they are made to be worn without compromise - every seam, every stitch, every choice intentional.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"28 BLACK Energy Drink - The day has 28 hours. ","offers":[{"title":"S","offer_id":48117734179070,"sku":null,"price":29500.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":48117734211838,"sku":null,"price":29500.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":48117734244606,"sku":null,"price":29500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3475\/1742\/files\/SignatureTrackPantsMen28BLACKBeDifferentFashionCollection_8.jpg?v=1777063585"},{"product_id":"signature-track-pants-1","title":"Signature Track Pants - Women","description":"\u003cp\u003e\u003cimg\u003e\u003cmeta http-equiv=\"Content-Type\" content=\"text\/html; charset=us-ascii\"\u003eA study in controlled rebellion.\u003c\/p\u003e\n\u003cstyle\u003e\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv\u003e\n\u003cp\u003eCrafted from premium GOTS‑certified waffle‑piqué cotton, the Signature Track Pants balance architectural precision with effortless movement. Subtle gold hardware catches the light with intention, while the 28 BLACK bird emblem, drawn from the brand’s core symbols of endurance and momentum, adds a quiet statement of purpose.\u003c\/p\u003e\n\u003cp\u003eDesigned with a refined, elongated silhouette, the cut moves fluidly between structure and ease. The adjustable closure allows for a precise fit, adapting seamlessly from a sleek, tailored look to a more relaxed expression. Durable yet considered in every detail, these track pants are built for extended days and decisive moments.\u003c\/p\u003e\n\u003cp\u003eNeither purely athletic nor conventionally refined, they exist where utility meets obsession. Wear them with intention - paired down or elevated - and let precision define the narrative.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"28 BLACK Energy Drink - The day has 28 hours. ","offers":[{"title":"XS","offer_id":48117732737278,"sku":null,"price":28500.0,"currency_code":"INR","in_stock":true},{"title":"S","offer_id":48117732770046,"sku":null,"price":28500.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":48117732802814,"sku":null,"price":28500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3475\/1742\/files\/SignatureTrackPantsWomen28BLACKBeDifferentFashionCollection.jpg?v=1777064077"},{"product_id":"box-fit-t-shirt","title":"Box Fit T-Shirt","description":"\u003cstyle\u003e\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv\u003e\n\u003cp\u003eVolume, refined.\u003c\/p\u003e\n\u003cp\u003eThe Box Fit T‑Shirt is designed with a relaxed silhouette that balances proportion and presence. Cut with intention, the shape offers space without excess - structured through the shoulders, clean through the body, and effortless in wear.\u003c\/p\u003e\n\u003cp\u003eCrafted from premium cotton with a subtle stretch, the fabric maintains form while remaining smooth and comfortable against the skin. The oversized cut is deliberate, not careless, allowing movement while preserving a sharp visual line. A discreet 28 BLACK logo completes the piece without distraction.\u003c\/p\u003e\n\u003cp\u003eMinimal by design and confident in execution, this is a modern essential defined by restraint. Worn alone or layered, it delivers clarity, comfort, and quiet authority.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"28 BLACK Energy Drink - The day has 28 hours. ","offers":[{"title":"M","offer_id":48117729427710,"sku":null,"price":4200.0,"currency_code":"INR","in_stock":true},{"title":"XL","offer_id":48117729460478,"sku":null,"price":4200.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":48117729493246,"sku":null,"price":4200.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3475\/1742\/files\/BoxFitT-ShirtMen28BLACKBeDifferentFashionCollection_2_e81e3d6e-5c49-4497-8e23-8484cc6ef7fd.jpg?v=1777064449"},{"product_id":"tailored-t-shirt","title":"Tailored T-Shirt","description":"\u003cstyle\u003e\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv\u003e\n\u003cp\u003ePrecision in its simplest form.\u003c\/p\u003e\n\u003cp\u003eCrafted from premium cotton with a subtle stretch content, the Tailored T‑Shirt is designed to hold its shape while moving effortlessly with the body. The cut is clean and considered, structured through the shoulders, refined through the torso, creating a sharp silhouette without excess.\u003c\/p\u003e\n\u003cp\u003eMinimal by design, every detail serves a purpose. The fabric feels substantial yet smooth against the skin, while the discreet 28 BLACK logo adds a quiet point of identity without distraction. No unnecessary elements. No visual noise.\u003c\/p\u003e\n\u003cp\u003eThis is an essential elevated beyond the ordinary. Engineered to fit as a T‑Shirt should; confident, controlled, and effortless in everyday wear.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"28 BLACK Energy Drink - The day has 28 hours. ","offers":[{"title":"S","offer_id":48117728870654,"sku":null,"price":3900.0,"currency_code":"INR","in_stock":true},{"title":"M","offer_id":48117728903422,"sku":null,"price":3900.0,"currency_code":"INR","in_stock":true},{"title":"L","offer_id":48117728936190,"sku":null,"price":3900.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0700\/3475\/1742\/files\/TailoredT-ShirtWomen28BLACKBeDifferentFashionCollection.jpg?v=1777064697"},{"product_id":"baggy-shorts","title":"Baggy Shorts","description":"\u003cstyle\u003e\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv\u003e\n\u003cp\u003eDesigned for movement with intention.\u003c\/p\u003e\n\u003cp\u003eCrafted in deep black with an oversized, relaxed silhouette, the Baggy Shorts combine ease of wear with controlled structure. Deep pockets secured with custom gold zippers provide functional security without visual noise, balancing utility with refined detail.\u003c\/p\u003e\n\u003cp\u003eMatte black fabric meets burnished gold hardware in deliberate contrast - subtle, confident, uncompromising. The cut is spacious yet considered, allowing freedom of movement while maintaining a clear, architectural shape.\u003c\/p\u003e\n\u003cp\u003ePractical enough for daily use, elevated enough to stand alone, these shorts sit between activewear and attitude. Worn casually or styled with intent, they deliver comfort without surrendering control.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"28 BLACK Energy Drink - The day has 28 hours. 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