A new social media campaign for the energy drink 28 BLACK is scheduled to launch mid of the year, highlighting basketball players. Titled “Love for the Game,” the campaign spotlights dedicated basketball athletes. Through compelling videos and images, 28 BLACK provides these athletes with a platform to express their passion for the sport and share their personal journeys.
Basketball: With heart and soul on the court
The new 28 BLACK campaign shows players who are passionate about basketball - full of enthusiasm, determination and fun - away from the spotlight of professional sport, but still tirelessly committed to the game. In the authentic videos, the basketball players tell their own stories: How did they get into basketball? What do they love about the sport? The clips radiate positive vibes and celebrate basketball as a sport that connects and inspires people.
28 BLACK: Energy for sport and everyday life
Basketball stands for passion, dedication and determination - values that are also embodied by the 28 BLACK brand. The energy drinks provide the necessary energy to give your best, whether on the court or in everyday life. 28 BLACK is proud to show athletes who fight for their goals and are fully committed to their sport. Support for sport is part of 28 BLACK's identity, energizing athletes and fans alike.
