28 BLACK on Tasting Tour by Bike

28 BLACK India is gearing up for its launch with a comprehensive marketing plan that includes promotions across all 29 states in India. The Energy Drink 28 BLACK is organizing a tasting tour by bike, which will cover the top 10 cities across the country. This tour will visit key urban centers and popular locations within each city, ensuring maximum visibility and engagement.

Also on the trip are the fruity 28 BLACK Açaí and the classic variant 28 BLACK with the Gummibär taste, both of which can be tasted on site. Açaí, the original 28 BLACK, is enriched with vitamins, contains no taurine, is gluten and lactose free, and has been awarded the V-Label. The Classic variant appeals to both loyal 28 BLACK fans and new consumers who prefer the traditional energy drink taste with the German Gummibär flavour. In addition to trying Açaí and Classic, there is also the opportunity to participate in the 28 BLACK cornhole game and win 28 BLACK.

The tasting tour will commence in May in Mumbai. Additional information about the tasting tour will be made available here and on our social media channels.